Initiative heads to SXSW, uses local music to lure startups to Memphis by GusAdmin | Mar 22, 2017 | Austin, Links, Memphis, mention http://www.bizjournals.com/memphis/news/2017/03/21/initiative-heads-to-sxsw-uses-local-music-to-lure.html http://www.bizjournals.com/memphis/news/2017/03/21/initiative-heads-to-sxsw-uses-local-music-to-lure.html